Business question
Management needed a consolidated view of growth and profitability across internet and reseller channels, products and customers.
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Commercial finance
Tech Traders Sales Performance
An executive sales and profitability dashboard covering channel performance, product contribution and customer drill-through analysis.
The brief
From business question to decision-ready view.
The approach
- Built year-over-year sales, profit and order comparisons.
- Separated channel contribution and product performance.
- Added customer drill-through and cost-versus-sales analysis.
What the sample data shows
Figures below describe the displayed portfolio dataset, not a client outcome.
- The FY2023–24 sample contains $33.14M sales, $6.40M profit and 1,622 orders.
- The displayed sample has a 19.31% overall profit margin.
- Reseller sales account for $18.47M, compared with $14.67M through internet channels.
Decisions this supports
- Which channels and products are driving profitable growth
- Where margin or customer concentration needs intervention
- Which customer segments deserve follow-up
Interactive report
Explore the dashboard.
Use the report controls to navigate pages, filter the data and inspect individual views.
The interactive report is best viewed in a larger window.
Open interactive report (opens in a new tab)Public portfolio report. The demonstration data is intentionally non-confidential.
Open report in a new tab (opens in a new tab)Dashboard views
See what the analysis is built to show.
Select a view to inspect the analysis and the management question it is designed to support.
06Supporting viewComing later
Dashboard view
Executive overview
Portfolio sales, profit, orders, channel mix, product contribution and customer drill-through in one management view.
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