Business question
Social performance across Facebook, Instagram, LinkedIn and Twitter needed a single measurement and campaign-analysis experience.
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Marketing analytics
EngageIQ Social Media Analytics
A four-page dashboard exploring audience, engagement and campaign performance across major social platforms.
The brief
From business question to decision-ready view.
The approach
- Unified audience and engagement KPIs across platforms.
- Added year-over-year performance comparisons.
- Connected campaign breakdowns to high-level growth signals.
What the sample data shows
Figures below describe the displayed portfolio dataset, not a client outcome.
- The selected 2021 Facebook sample shows 2.13M likes, 226.07K followers and 856.76K comments.
- Those measures are shown at +8.5%, +9.3% and +9.2% year over year respectively.
- Campaign contribution is presented beneath each headline KPI to support budget and content review.
Decisions this supports
- Which platform or campaign deserves budget or attention
- Where audience growth is converting into engagement
- Which campaign pattern should be tested next
Interactive report
Explore the dashboard.
Use the report controls to navigate pages, filter the data and inspect individual views.
The interactive report is best viewed in a larger window.
Open interactive report (opens in a new tab)Public portfolio report. The demonstration data is intentionally non-confidential.
Open report in a new tab (opens in a new tab)Dashboard views
See what the analysis is built to show.
Select a view to inspect the analysis and the management question it is designed to support.
05Drill-throughComing later
06Supporting viewComing later
Dashboard view
Facebook performance
Likes, followers and comments compared with the previous year and broken down by campaign.
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